Market Research & Possibility Analysis
In the United States alone there are nearly 60 million people with some form of disability. This number continues to grow as the population ages and as people live with a greater variety of disabilities given advances in medical care and science. At Charter Dynamics we believe that an organization’s inability to cater to this growing market is a critical mistake and a significant missed opportunity that results in lost revenue for organizations and greater inaccessibility for persons with disabilities.
Through our analysis of disability and demographic data we assist our partners in making the business case for accessibility by providing concrete data on the size of a given market. Using this information organizations no longer must guess about the potential revenue that might be generated by making modifications to support and appeal to blind and low vision consumers, for instance. Companies will know how many blind and low vision consumers would be interested in this more accessible product, where these consumers live, and specifically how to reach them.
We have expertise in...
ROI Analysis
ROI, or return on investment, is a financial metric used to assess the profitability of an investment. To calculate ROI, the benefit or return of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio. For example, if an investment costs $100 and generates a return of $200, the ROI would be 200%. ROI can be used to compare different investments, and it is often used as a measure of risk. High-risk investments tend to have higher potential returns, while low-risk investments have lower potential returns.ROI can also be used to compare different business decisions. For example, a company might choose to invest in new equipment rather than hire new employees.
By calculating the ROI of each option, the company can make an informed decision about which option is more likely to be profitable.ROI analysis is a valuable tool for businesses and investors alike. It can help businesses make sound investment decisions and assess the riskiness of different options. For investors, ROI can provide insights into which investments are more likely to be profitable.
When making business decisions, it is important to consider the return on investment (ROI). ROI analysis can help you to evaluate the potential benefits and risks of a proposed course of action. It can also help you to compare different options and make the best decision for your business. ROI analysis takes into account both the financial and non-financial benefits and costs of a proposed action. It can therefore provide a more holistic view of a business decision than financial analysis alone. When used correctly, ROI analysis can be a powerful tool for making informed business decisions.
Opportunity identification
Many businesses operate in highly competitive markets, and it can be difficult to stand out from the crowd. One way to gain an edge on the competition is to identify untapped market opportunities.
By providing a unique product or service that meets the needs of underserved customers, businesses can quickly gain a loyal following. In addition, market opportunity identification can help businesses to expand into new geographic areas or target new customer segments. By capitalizing on untapped market opportunities, businesses can achieve remarkable growth and prosperity.
Why hire us?
Hiring Charter Dynamics to assist with market research provides numerous benefits. First, Charter Dynamics brings an outside perspective to the table, which can be invaluable in terms of identifying new opportunities and evaluating current strategies.
Second, we are well-versed in the latest market research techniques and can offer insights on how to best collect and interpret data. Third, we can provide objective feedback on your company's marketing efforts, helping to identify areas of improvement.
Clients
Great things happen when building long-lasting relationships. By now, you are hopefully impressed and dying to work with us.